Young Adult American
22.8% - Likely to be an Apple user.
19.6% - Most likely to interact with work colleagues.
18.4% - Unlikely to start the day with a digital task.
23.7% - More likely to watch TV.
More younger people start their day on social media
34.6% of 18 to 34 year olds compared with just 1.6% aged 65+
More Americans check in with social media than watch TV
Watching TV is popular only with 55-64 year olds (23.7%)
18-24 year olds are the biggest early-morning users of news websites
25-34 year olds are work focused: they’re the group most likely to check in with work colleagues or emails